Why do videos make a bigger impact from one’s cognitive perspective?
From one’s cognitive perspective, videos make a bigger impact because they are able to provide more information in a shorter time frame. This is due to the fact that when people are watching videos, their brains are able to process images and auditory information at the same time. In contrast, when people are reading text, their brains can only process written words and not auditory information. People’s brains process images 60,000 times faster than text. This means that a person is far more likely to remember what they see in a video rather than reading it from the page, and this is because of how our brain processes information! The awesome thing about making videos for your blog on education content marketing strategy though, people are always going to be drawn to videos, so putting your content in a video form is a great way to get it seen by more people. Not only do our brains process images faster than text, but they also retain information better when it’s presente...